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How to Write a News Release for Better Search Engine Optimization
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Short Description: However, the way you write your release can enhance your search results. Tips for Writing your News Release for Better Search Engine Optimization: ...
Content Inside: How to Write a News Release for Better Search Engine Optimization Search engines are the primary driver of Web site traffic for most companies and organizations. Optimizing your news releases for search engines is a smart way to connect your audiences with your messages and attract qualified, interested people to your Web site. Releases that are optimized for search are more easily found – an important factor in driving the visibility of your message and traffic to your Web site. PR Newswire’s SEO service is completely automated, so you don’t have to do anything except send your news release to us. However, the way you write your release can enhance your search results. Tips for Writing your News Release for Better Search Engine Optimization: Choose your keywords wisely. • Choose keywords that wil depict the central theme of your release by first defining what your release is about, who the target audience is and how it will tie back into your brand or company Web site. • Once you’ve defined the theme of the release, determine a list of keywords (words and phrases) that will represent the central theme of the release message. • Decide which keywords your release will focus on. In general, identify two or three relevant search terms that your audience is likely to use when performing a search. Write a keyword rich, contextually thematic headline. • Your release headline is the most important line within your release and it must be keyword rich and express the general theme of the release. Try to keep it to 80 characters or less, and put your most important keywords towards the beginning of the headline. • Your company name and headline will become your page title for the release. The Page Title is the name that the search engine uses to identify your release as a Web page within its database and should therefore be extremely relevant to the release message. • If you need another line to further detail the theme of the release, use a sub-headline to do so, as this will also be optimized. Utilize keywords in the first sentence of the initial paragraph and throughout the body content of the release. • The first sentence of the first paragraph of your release becomes the release description and therefore should describe what the rest of the body content of the release is about. • Search engines spider the first 300-500 words on a page. This is where your important terms should be located. If your news release is long, make sure not to isolate important terms at the bottom of the document. • Search engines will identify certain keywords that are used too often throughout any Web page as “SPAM;” do not repeat your keyword phrases more than three times each for a release of approximately 250 words in length. • Keywords should appear naturally, within the context of your news release. Trying to overload your document with keywords—especially those that bear little relation to your topic—can actually make your news release less effective. (888) 776-0942 | www.prnewswire.com. Copyright © 2009 PR Newswire Association LLC. All Rights Reserved.
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