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Dodge History The First Dodge Car
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Short Description: 1910s – The first Dodge passenger car ‘Old Betsey’, leaves the production line. ... Dodge becomes the first US car maker to open the European plant. ...
Content Inside: Dodge History The Dodge story begins about 100 years ago, with 2 brothers from Niles, Michigan, who decided to turn their backs on a successful business making bicycle to pursue a daring new enterprise supplying mechanical parts to the emerging motor car industry. John and Horace Dodge were exhilarated by new challenges and absolutely confident they could match or surpass the qualify offered by competitors. A new customer offered them a 10% stake in his firm if they would tool up and produce the mechanical parts needed for his new car. The man's name was Henry Ford, and the car he later introduced in 1908, the Model T, put America and much of the world on the wheels. Incidentally, for the first 5 years of production, the Ford Model Tactually carried the Dodge Brothers logo on its running gear! Mechanically, the Model T was more Dodge than Ford. This helped the Dodges become the world's largest automotive supplier and built their reputation for quality and dependability. Eventually they became frustrated with Henry Ford's obsession with low price than product value. They figured that all those Model T owners would willingly pay more for solid quality and decided that they were the ones to provide it. The First Dodge Car In November of 1914, a somewhat plain black touring car dubbed "Old Betsey" rolled out of the Dodge plant. It cost considerably more than Model T but it was a touring car with a steel body, a self-starter and electric lighting, a 35-horsepower engine, even a speedometer. More important, buyers soon discovered that the Dodge definition of "dependable" mean thousands of miles without majors repairs, partly due to the brothers' hands-on approach to product testing: for example, they personally dropped tyres from the roof of their factory to test casings.
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