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Internet Marketing for Farmers
Source: king.wsu.edu
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Short Description: to farmers is internet marketing. Internet marketing can ... The key idea behind internet marketing is to keep people coming back to your site by providing ...
Content Inside: http://www.metrokc.gov/wsu-ce 919 SW Grady Way, Suite 120 Renton, WA 98055-2980 (206) 205-3100, 711(TTY) Internet Marketing for Farmers Agriculture and Natural Resources Fact Sheet #510 Marketing is key to the success of small-scale farming. One avenue of marketing that may offer significant rewards to farmers is internet marketing. Internet marketing can include the use of email and mailing lists, newsgroups and online forums, and/or the world wide web. The key idea behind internet marketing is to keep people coming back to your site by providing valuable content. In other words, give away useful information for free! Give away free reports, newsletters, tips, or recipes. Whatever the information is, if it is valuable and free, people will keep returning to your site, thereby increasing the chances that they will actually make a purchase from you. The internet allows farmers and consumers direct contact in a way never before available. Many people and businesses (such as restaurants) do their shopping, including food shopping, online. The possibilities for internet marketing of farm products are vast, limited only by the imagination. More and more home based and small businesses are turning to the internet to get the word out about their products. Here are some reasons why (from Guerrilla Marketing Online: The Entrepreneurs Guide to Earning Profits on the Internet by Jay Conrad Levinson and Charles Rubin. 1997). Advantages of internet marketing + The internet allows you to broadcast your message to thousands of people at once without paying for expensive ads. + You can offer more information than in a printed brochure, including pictures (of products, farms, plants, animals), sounds, or even videos, and you can change your site whenever you want. + You can accept credit cards online. + Your target audience is paying attention. They choose to look at your web page. + The internet allows you to be in several places at once day and night. + The online marketplace puts small businesses on equal footing with large ones. + You can display merchandise and offer information about it. + The internet lets you focus on markets with precision. Online buyers sort themselves into spe- cific interest groups. You can quickly build mailing lists as these members respond to your messages. + The internet offers resources that can support your business including discussion groups and databases with information to help respond to changing markets and trends. + Internet marketing is not limited to having a web page. Email lists, newsletters, and catalogs offer other means of reaching customers. Cooperating agencies: Washington State University, U.S. Department of Agriculture, and King County. Cooperative Extension programs and employment are available to all without discrimination. Evidence of noncompliance may be reported through your local Cooperative Extension office. 1
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